Digital Solutions Consultant

Purpose of the role:

As Indicia Worldwide accelerates its capability within the digital space; this role is critical to supporting our clients pursuit of improved reach, targeting & personalisation within digital routes to market and an omni-channel strategy that offers a consumer a consistent experience across all platforms they engage with.

A key part of this is to develop a best in class understanding of execution and optimisation in wider digital channels through the marketing technology stack available, and disseminate these learnings across Indicia.

Key Responsibilities:

• Supporting the development of Indicia Worldwide’s Customer Engagement Platform practices in line with partnership objectives and client development plans.
• Inputting to the development of Indicia Worldwide’s CEP practice across Adobe, Braze, Iterable and Moengage in line with partnership objectives and client development plans
• Keeping up to date with new and advancing technologies that will further our CEP offerings through additional opportunities across CDP and Insight technologies like Tealium, Segment and Amplitude.
• Support scoping, planning and delivery of CEP and CDP implementations and migrations.
• Supporting the wider team in pre-sales activity through including customer qualification and input to sales collateral.
• Inputting to the estimating process of digital centric solutions
• Provide ideas and proposals that lead to the innovation and commoditisation of new or existing digital centric propositions into Indicia’s client or prospective client base.
• Sustaining an excellent knowledge of the marketing technology and decisioning landscape through publications & seminars and apply this to the context of Indicia’s client needs

Scope & Impact

• Position is client and Client Services facing
• Responsibility for supporting the development of Indicia’s knowledge and usage of CEP and CDP tools.
• Deliverables will result in delivery of client projects on time and to budget.

Strategic Planning & Decision Making

• Actively engages and reviews client campaigns and projects and makes recommendations to ensure optimal and most efficient routes to delivery are achieved.
• Support of Indicia’s Technology and Product Development roadmap
• Input in to in creating a longer-term digital roadmap to support Indicia’s pre-sales process to new & existing clients.

Relationships

• Regular meetings with line manager to understand immediate and mid-terms client requirements.
• Ad hoc meetings with Client Services and PM teams to understand immediate and mid-terms client requirements.
• Ad hoc meetings with key vendors and partners e.g. Adobe, Braze & Tealium to maintain a steep product development learning curve.
• Working collaboratively with peers within Data Engineering, Project Management and Insight to determine the optimal solution for our customer as well as helping to troubleshoot issues with functionality and/or data.

Key Experience, Skills and Knowledge:

Knowledge & Skills

• Demonstrable experience in a mainstream MarTech technologies toolset e.g. Braze, Iterable, Tealium, Segment, Amplitude, Adobe, Salesforce, Unica, Alterian etc.
• Experience and knowledge of Magento or other eCommerce Platforms such as Shopify.
• Experience in leveraging tools in the context of A/B testing and digital optimization.
• Proven experience in best practice email deployments including reputation management and send plan design during IP warm-up.
• Knowledge of online analytics platforms such as Adobe or Google Analytics
• Knowledge of Data Protection & GDPR along with its impact on digital marketing activity.
• A knowledge of deploying decisions and campaigns across multiple channels; digital and offline) is preferred.
• A knowledge of person identification techniques or technologies across offline and online is desirable.

Education

• Degree level or equivalent qualification

Professional Experience

• Proven experience within a high velocity, high turnaround Campaign Management environment.
• Demonstrable experience in the delivery of email campaigns specific to targeting & deliverability.
• Proven experience in a Product Management capacity.
• Clear track record of driving efficiencies within processes through automation or similar method.
• Demonstrable experience in the deployment of decisions into a digital environment e.g. Web (onsite & paid media), Apps or Social.
• Evidence of supporting the end-to-end pre-sales process including preparation of collateral, presentations, and estimation.
• Evidence of leading or influencing a business transformation project that has focussed on the people or process change required to adopt a marketing technology or improve use of existing marketing or BI technology.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.